I’m technically challenged. I don’t tweet on twitter. I also don’t upload personal videos onto YouTube though we often joke about the humorous opportunities to “go viral” that have been missed in recent years. The talking dogs, for example.
So, it’s unlikely I’ll ever take the Ice Bucket Challenge and join the multi-millions of people doing it, or not doing it, to raise money for amyotrophic lateral sclerosis (ALS) research.
How the Challenge works is a bit confusing. After all, the phenomenon just sort of took off on social media earlier this summer without any clear organizational structure. An article about it on Wikipedia, the on-line encyclopedia, says the “rules” are that anyone challenged to pour a bucket of ice water poured over their head has the option to decline and donate $100 to charitable organizations funding research to learn more about the fatal, degenerative, neurological disorder; or they can accept the challenge, have themselves videotaped doing it, and donate $10. But most people are donating $100 or more regardless.