The raisin bran muffin is back. Now, I don’t know if it’s a Canada-wide or perhaps even global thing; all I know is I can again get my favourite muffin, the most Canadian one, the immortal raisin bran, at my local Tim Hortons franchise.
So, no more humming and hawing at the order thingy in the drive-thru, no more holding up the line-up of cars and trucks while I try to make up my mind; things are moving along tickety-boo now ‘cause all I have to say is “I’ll have a raisin bran muffin, and a medium coffee with milk.”
And I say that with a certain bravado since I hold myself personally responsible for the change of heart, the coming to their senses in the highest levels of Tim Hortons’ management, all the way to Brazil.
It’s been more than a year since I wrote that column, but it must have had the desired effect. I’ll try not to gloat, but I think I’ll celebrate by giving it an encore, as first published in The Sun Times in August, 2014: Continue reading